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Freshwater Lures

All lures for freshwater fishing
$5.49
The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point.  The spinner blade jig heads from VMC are a value underspin jig.
In stock

$6.19
The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits.
In stock

$13.99
Bailball Spinner rigs attract fish in both Fresh and Salt water.  The willow blade adds attraction to the baitball, the larger "target" bait is away from the school
In stock

$9.99
One of the most abundant forage fish available is the Threadfin Shad.  Live Target's Threadfin Shad swimbait is anatomically correct and features a protected hook point, oscillating swimming tail and natural shad coloring
In stock

$11.99
Knowing your forage fish is one of the keys to successful fishing.  Live Target's Hitch swimbaits are incredibly detailed and swim with a very realistic action
In stock

$11.99
With its medium slow sink speed and oscillator tail the Live Target Sunfish swimbait has a life-like deadly swimming action.  Sunfish, one of the most prolific baitfish species are found in almost all waterways in North America, in lakes, rivers, ponds and reservoirs
In stock

$9.99
The wide wobble action of the adult Live Target Trout swimbait entices bites.  Available in light Silver/Violet and dark Olive/Red color patterns the emulate natural colors.
In stock

NEW
$24.99
The Flashminnow 170 SR is 6 11/16" in length and weighs 1 1/16 ounces.  Running at a depth of 2-3', the Flashminnow is a very effective bait for a wide variety of species in both fresh and salt water
In stock

$3.89
Triple Teazer Trout spoons
In stock

$3.99
Thomas Buoyant Lures
In stock

Top Seller
$6.99
Refining swimbait performance the Keitech FAT Swing Impact baits combine several different types of plastics to achieve perfect action and un-paralleled balance
In stock

NEW
$6.49
The Keitech Crazy Flapper is a creature bait that fishes well rigged Texas style, fished on a jig head, on a Drop shot rig, or as a trailer.
In stock

NEW
$8.99
Project Z Chatterbaits are the newest generation Z Man Chatterbait.  Featuring a streamlined head shape allowing for improved blade swing, therefore increasing vibration, chemically sharpened Mustad black nickel hook, USA made hex shaped blade and quick clip
In stock

NEW
$11.29
Hookup Baits are manufactured in San Diego, CA, each bait is designed with realistic eyes, shape, color, and size of the natural bait it is imitating
In stock

$3.79
Bass Patrol Football Head Silicone Skirted Jigs offer a more compact design head offering a slower, more subtle presentation
In stock

$15.99
Pro Model Extra Deep Diving Crankbaits from Strike King have a unique bill shape that allows them to dive deeper and quicker.  The HC8XD can reach depths to 20 feet and beyond.  Like all of the Pro Model Strike King Crankbaits they feature lifelike 3D eyes
In stock

$4.69
Owner Flashy Swimmer hooks feature a keel weighted hook shank, TwistLOCK Centering Pin Spring, Willow Leaf Blade, Super Needle Point Black Chrome hook finish.  The wide gap on these hooks allows you to rig even the largest swimbaits
In stock

$7.99
Owner Swing Blade has a propeller blade in front of the bait that mimicks a swimming natural bait, the jighead is attached with a wire loop allowing free swinging action that gives life to any swimbait or grub.
In stock

$5.29
Owner Shaky Football Jig Heads feature Owner's Twistlock Centering Pin Spring to lock your bait onto the head.  The Football shape of the Owner Shaky head includes a contoured bottom to facilitate a rocking motion to achieve a more natural bait presentation
In stock

$4.99
Owner Shaky Jig Heads feature Owner's TwistLOCK centering pin spring molded into the head to secure your baits to the head.  The round bend wire hook has a 45 degree cross eye, super needle point and black chrome finish
In stock
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