Rapala Lures

Rapala Fishing Lures are known world wide by their amazing action and ability to catch fish. Rapala has been making lures for so long, they have really perfected their art. Open any fishermans tackle box and I guarantee you will find at least one Rapala Fishing Lure in it.

These lures descend one foot per second and suspend upon retrieval.


The Rapala Dives-to series of lures dives fast and remains in the strike zone for a long time.


These Rapala Dives-to Sure Set Series lures have improved hook systems and color selections.


These Rapala Husky Jerk lures transmit sound waves that capture the fish's attention, and has superb suspending action that fish can't resist.


These Rapala X-rap lures are designed perfectly for aggressive fishing. Its 3-dimensional minnow shape and features capture and flash light, sure to attract your fish.


These X-rap Deep lures have all the X-Rap characteristics but feature a new lip design that propels it towards the bottom.


The jointed body of these Rapala X-rap Jointed Shad lures finicky or sluggish fish, and the near-neutral buoyancy provides realistic "wounded-minnow" action.


These Rapala X-rap Subwalk lures will be sure to grab your fish's attention. Just cast it out, let it sink, and by twitching your rod tip, this lure will come to life.


These Rapala X-rap lures are designed perfectly for aggressive fishing. Its 3-dimensional minnow shape and features capture and flash light, sure to attract your fish.


These Rapala X-rap Magnum lures have the same features as the Rapala X-Rap lures, plus a huge deep-diving lip that are ideal for big game fish.


With its unique baitfish-in-distress action, these Rapala jointed lures are ideal for snagging sluggish, finicky fish.


With the sinking Countdown feature of these Rapala Magnum Countdown lures, you'll be sure to snag your hard hitting saltwater game.