Rapala Lures

We all know how amazing Rapala lures are. They are known world wide for their effectiveness in targeting and catching fish! We are proud to carry Rapala lures and we know they will work for you.

These lures descend one foot per second and suspend upon retrieval.


The Rapala Dives-to series of lures dives fast and remains in the strike zone for a long time.


These Rapala Dives-to Sure Set Series lures have improved hook systems and color selections.


These Rapala Husky Jerk lures transmit sound waves that capture the fish's attention, and has superb suspending action that fish can't resist.


These Rapala X-rap lures are designed perfectly for aggressive fishing. Its 3-dimensional minnow shape and features capture and flash light, sure to attract your fish.


These X-rap Deep lures have all the X-Rap characteristics but feature a new lip design that propels it towards the bottom.


The jointed body of these Rapala X-rap Jointed Shad lures finicky or sluggish fish, and the near-neutral buoyancy provides realistic "wounded-minnow" action.


These Rapala X-rap Subwalk lures will be sure to grab your fish's attention. Just cast it out, let it sink, and by twitching your rod tip, this lure will come to life.


With its unique baitfish-in-distress action, these Rapala jointed lures are ideal for snagging sluggish, finicky fish.


These Rapala Minnow Rap lures feature a clear deep-diving lip and smaller size that is perfect for finicky fish.


With their wounded-minnow action, these Rapala Original Floaters are the first and number one "go to" Rapala lure.


These Rapala Shad Rap lures are equally effective whether cast or trolled and are designed to be fished at ultra slow to super fast speeds.