Berkley Lures

Berkley makes such a wide array of fishing lures and fishing baits, there is always a choice. Berkley continues to come out with ground breaking soft fishing baits that really perform well. We are proud to carry Berkley fishing products and I hope they do very well for you!

Revolutionary realistic bait that gets bit!


PowerBait Glitter Chroma-Glow Dough has EXTRA scent. EXTRA flavor enhancers. And it has built-in glitter to create a visible sparkle trail behind the bait. The glitter reflects light to attract more fish. You've never seen dough like this before!


Berkley Saltwater Swimming Mullet is an outstanding bait that performs well in many applications. These come in two sizes, 3 and 4 inch.


Berkley 3" Power Trout Worms give a great presentation because they look very much alive.


Ditch the minnow bucket! This phenomenal minnow can outfish the real thing and is durable and long-lasting to save you money.


NEW Berkley PowerBait 1/32 oz. Pre-Rigged Atomic Teasers have an elongated tail protruding from the tube to drive fish wild.


Berkley 8" Saltwater Gulp is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


Berkley 3" Gulp Saltwater Pogy is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


The Berkley 4" Gulp Saltwater Pogy is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


The Berkley 3" Power Chunky Trailer is the ideal trailer for your favorite jig.


The Berkley 4" Gulp Bat Wing Frog is an innovative tail design that provides lots of action on the top or on the fall. Durable, tough, and tear resistant, yet 100 percent biodegradable. Ideal texture for quick hook sets.


The Berkley 5" Gulp Saltwater Jerkshad is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.