Berkley Lures

Berkley makes such a wide array of fishing lures and fishing baits, there is always a choice. Berkley continues to come out with ground breaking soft fishing baits that really perform well. We are proud to carry Berkley fishing products and I hope they do very well for you!

The Berkley 1" Gulp Saltwater Sand Crab Flea is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


The Berkley 1/2" Gulp Saltwater Sand Crab Flea is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


The Berkley 2" Gulp Saltwater Shrimp is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


The Berkley 3" Gulp Saltwater Shrimp look so good in the water and they have scent to help lure your catch as well.


The Berkley 4" Gulp Saltwater Shrimp is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait.


The Berkley Gulp Corn is great for trout and panfish. Gulp Corn has outfished real corn in field tests, and is 100 percent biodegradable.


The Berkley Gulp Earthworm is great for many fish species. Same great scent dispersion in a shape that fish find irresistible.


The Berkley Gulp Extruded Nightcrawler is lifelike in taste and texture. More durable and convenient than livebait, with Gulp extreme scent dispersion.


The Berkley Gulp 6" Float Worm is designed to target fish suspending or holding in vertical cover. Features Gulp extreme scent dispersion of fish attractant. Rig weightless, Carolina, or Texas style.


These Berkley Gulp Floating Salmon Eggs do a great job of fooling fish into biting.


The Berkley Saltwater Gulp 5" Swimmin Shad is an outstanding bait with a high catch rate due to its look and swim.


This is the widely used Gulp Powerbait that so many fishermen rely on.