NEW Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Berkley Gulp Alive Maggots absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!. WOW! More attractant, better action, BETTER RESULTS than ever before! They recharge by putting the Gulp Alive Maggots back into the jar to soak in its fish attractant.