The Berkley 7" Gulp Saltwater Jerk Shad is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly outcatches any other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it has become the most sought after bait by Saltwater Fishermen all around the world. If you are already a believer and are coming back for more, you might also look at our new 2nd generation of Gulp products called Gulp Alive.
Chartreuse Pepper Neon